💻 <easy.advice/>

Remove Unused Trackers and Scripts — Speed Up Your Website!

#development #app #marketing #optimization
Sun, April 6, 2025 - 2 min read
Scripts that slow down your site

Remove Unused Trackers and Ad Scripts — Speed Up Your Website

Every external script on your site adds extra load to the browser, creates network requests, introduces risk of errors, and can pose a security threat.

This is especially true for advertising and analytics trackers, which often:

  • Are added temporarily and forgotten,
  • Are no longer used but still load,
  • Duplicate other services,
  • Go unmaintained for years.

🚨 Why Is This a Problem?

  • ⏳ Scripts slow down page loading,
  • 🧱 Block rendering (render blocking),
  • 🐛 Trigger loading errors,
  • 🕵️‍♂️ Compromise user privacy,
  • 📉 Lower Core Web Vitals and SEO scores.

📉 Common Scripts That Often Linger Unused

🔹 Google Analytics (especially old versions: ga.js, analytics.js)

🔹 Yandex.Metrica

🔹 Facebook Pixel

🔹 Hotjar

🔹 LiveInternet

🔹 VK Pixel / VK Retargeting

🔹 TikTok Pixel

🔹 Mail.ru Rating

🔹 Gemius

🔹 Openstat

🔹 Adfox

🔹 MyTarget

🔹 UTM Generators

🔹 Call tracking scripts (Calltouch, Ringostat, etc.)

✅ What You Should Do

  1. Audit What You’re Actually Using
    Open DevTools → go to the Network tab → filter by js, gif, ping — look for external scripts and third-party service calls.

  2. Ask Marketing or SEO Teams
    Some trackers may have been installed without coordination and left behind. Clarify who uses what and why.

  3. Delete Anything Unnecessary
    If the code is unused or no one checks that metric — delete it. It’ll speed up your site and enhance security.

  4. Keep Only What’s Really Needed
    Always load them asynchronously (async/defer) and use a tag manager when necessary.

💡 Pro Tips

  • Use one analytics platform (e.g. just Google Analytics or Yandex Metrica),
  • Instead of multiple pixels, set up end-to-end analytics via GTM,
  • Use async loading and minimize the scripts’ impact on Core Web Vitals,
  • Manage third-party scripts through Tag Manager for easier control.

📝 Conclusion

🔻 Excessive counters and ad scripts:

  • Slow down the website,
  • Interfere with user experience,
  • Hurt SEO,
  • Increase vulnerabilities.

🧹 Regularly audit your scripts. Keep only what’s necessary — and delete everything else without hesitation.